Why is New Jersey drinking less?
When the pandemic hit, it was feared that many of us going through tough times would turn to alcohol as a soothing respite from the harsh reality of battling all the challenges of COVID-19.
This has never happened, in fact, New Jersey collectively drinks far less alcohol than was purchased and consumed in 2017 or 2018.
I was a little surprised that according to a Gallop poll, alcohol consumption has been steadily declining since 2010. Nielsen, ratings and demographic gurus have published that nationally non-alcoholic beverages have increased by more of $330 million between 2020 and 2021.
That’s not good news for the more than 1,500 package stores and more than 7,000 liquor-serving establishments here in New Jersey. Establishments have taken a major hit with COVID-19 forcing them to close and then reopen with limited hours and limited seating. As a result of the pandemic edicts, many of these bars, restaurants, taverns and inns have been forced to close their doors permanently.
Those who have remained open are also finding new and alternative ways to create and sell “mocktails” which are cocktails that do not contain alcohol but give the pleasant feeling of socializing and drinking in the atmosphere of the bar or Of the party.
Many craft non-alcoholic beverages are being developed and soda kings Pepsi and Coke are getting involved and taking advantage of the new “non-alcoholic” era by working hard to create, market and bring non-alcoholic beverages to market. adult.
Many former patrons of bars and restaurants are also feeling the grip of the economy as a result of the pandemic, forcing them to stay home more and not frequent these alcohol establishments, in sadder news for the industry. bars and drinks.
The bar and restaurant landscape here in New Jersey has changed dramatically. For me, it will be hard to get used to, but we all have to do what we can to survive. I wish good luck and high hopes to all my friends in the bar and restaurant business.
The above post reflects the thoughts and observations of New Jersey 101.5 weekend host Big Joe Henry. All opinions expressed are those of Big Joe.