Ramón Bilbao embarks on an American journey
The main producer of Rioja is about to take the US market by storm
July 19, 2021—Ramón Bilbao is pleased to announce the launch of its first public relations campaign in the United States and the appointment of Teuwen Communications as the leading agency for the wine brand in the United States. Founded by its namesake in 1924 in Haro, Spain, in the heart of La Rioja, the winery has played a pioneering role in the development of DOCa.
Ramón Bilbao has 445 acres of estate vineyards in exceptional locations and carefully cares for an additional 2,224 acres in premium growing areas of La Rioja. Chief Winemaker and Managing Director, Rodolfo Bastida, has led the team to produce fresh, modern styles of Rioja wines with a deep commitment to the terroir, site-specific vineyards and the pursuit of innovation. Besides Bastida, the winemaking team includes Rosana Lisa, head of innovation and technical director, and Sara Bañuelos, winemaker for the brand’s Rueda winery.
The US campaign will focus on Ramón Bilbao Rioja wines currently on the market as well as Ramón Bilbao Albariño from Rías Baixas. In addition to the classic Rioja trilogy (Crianza, Reserva and Gran Reserva) and a Garnacha / Viura blend rosé, Ramón Bilbao’s offer includes Mirto, an old 100% Tempranillo vine of limited production aged in oak. French and produced only in the best years, and Limited Edition, Mirto’s “second wine”. Named one of the ‘World’s Most Admired Wine Brands’ in 2021 for the third year in a row by International drinks, Ramón Bilbao is the first brand of Rioja on site in Spain and the first brand of appellation wines in value in this market (Nielsen Spain).
Embracing the adventurous spirit of its founder and expanding the winery’s offer beyond the classic Rioja categories, Ramón Bilbao has launched the Lalomba collection of single vineyard wines. Lalomba wines underline the brand’s attachment to the Rioja terroir and will arrive on American shores next year.
Sustainability is also at the heart of the cellar’s philosophy. Certified by the organization Wineries for Climate Protection, which has 24 member producers in Spain, Ramón Bilbao has already achieved its objective in the four fundamental pillars of sustainability: reduction of greenhouse gases, energy efficiency, water management and waste reduction. The winery is committed to making continuous progress in all areas.
Bastida commented: “The United States is a key market for Ramon Bilbao. We hope that our wines will inspire American wine lovers to continue their exploration of La Rioja and Spain or to embark on a whole new wine journey.
To start your own adventure with Ramon Bilbao, visit bodegasramonbilbao.es/en. For media interested in more information or samples, please contact Teuwen Communications.
About Ramón Bilbao
Established in Haro in the heart of the Rioja Alta in 1924, Ramón Bilbao today sources grapes from 445 acres of owned vineyards, with access to an additional 2,224 acres through long-term producer contracts. Currently Spain’s best-selling on-site brand (of appellation wines) and one of the fastest growing Rioja brands off-site, Ramón Bilbao has been part of the Zamora family business since 1999.
Teuwen Communications is an award-winning food, wine and spirits public relations agency
and influencer marketing agency based in New York City. With a collaborative philosophy, original thinking and close links with industry, Teuwen develops strategic and creative programs through media and commercial relations, promotions and partnerships, digital marketing and tailor-made events.