One of football’s biggest rivalries gets its own logo and match ball
FC Barcelona and Real Madrid have been fighting for bragging rights in Spain for over 100 years. But, when both teams return to the pitch in La Liga action this Sunday, October 24, there will be some new twists on the old rivalry.
La Liga introduced a special “The classic” branding of the game, with a stylized logo and a black, gray, cream and orange color scheme – conscientiously avoiding all the colors traditionally associated with either team.
The purpose of identity for the game is to “[give] one of the most iconic and popular sports clashes on the planet a unique and highly recognizable visual identity ”, according to the La Liga website.
“The ambition of the branding project is to reflect the DNA of what this legendary meeting symbolizes: rivalry, strength, passion, technology, innovation, dynamism, entertainment and globality.
Part of the “ElClásico” brand is a special icon that will be used between club names instead of the usual “vs”. and “represents rivalry, strength and confrontation, evoking the competitive spirit of the two teams”.
The new “ElClásico” logo will also appear on a special edition Puma match ball created especially for the match. The bright yellow ball with blue accents is a variation of the Puma Accelerate ball used in other La Liga games this season.
Real Madrid and FC Barcelona first met in the 1902 Copa de la Coronacion, according to the Standard Evening; they faced each other for the first time in the league in 1929. In total, exhibition matches included, the teams faced each other 279 times: Barça won 115 matches, Real Madrid won 102 matches (including most recent meeting in April 2021), and there were 62 draws.
The La Liga announcement also mentions possible brand identities for other major Spanish rivalries and derbies, including The Grand Derbi (Real Betis v Sevilla), Madrid Derbi (Real Madrid v Atlético Madrid), and El Derbi Vasco (Real Sociedad v Athletic Bilbao).
Courtesy photo Footy Titles