Eroski increases its purchases in the Basque Country by 8%
Spanish retailer Eroski has increased its shopping of local products from agro-food producers in the Basque Country by 8% last year, purchasing more than 205 million euros of products.
The company’s business model focuses on sourcing food from local producers and aims to promote a wide variety of products, supporting the economy, culture and landscape of each region in which it operates.
Eroski works with nearly 300 small agro-food producers in the Basque Country to source up to approximately 9,000 items. Products have prominent space in its stores, especially seasonal fruits and vegetables, the retailer said.
Eroski maintained a number of collaborations in 2020, in particular with the Regulatory Council of the Denomination of Origin Bizkaiko Txakolina to promote the sale of txakoli in the territory of Biscay.
The retailer also has an agreement with the DO Euskal Sagardoa to promote cider produced with apples grown in the Basque Country, while its collaboration with the Rioja Alavesa Winery Association focuses on the development and promotion of Rioja Alavesa wine, in which wine sales have increased by 30%.
The chain has also seen its sales of vegetables from the Basque Country grow by 20% since it launched its local vegetable plan in 2019.
Asun Bastida, Commercial Director of Local Products, Eroski, said: “Our commitment to local products increases every year, as evidenced by the increase in our purchases from Basque producers. Thus, the wide range of local and fresh products from season has become the main features of our stores. “
The retailer also increased its purchases of agrifood products from the Navarre region by 16%, the Aragon region by 18% and the La Rioja region by 24%, due to its commitment to local producers.
© 2021 European supermarket magazine. Article by Conor Farrelly. For more information on retail, click here. Click Subscribe to subscribe to ESM: European magazine for supermarkets.