Barça Museum and Apropa Cultura collaboration in progress
The Barça Museum and its leisure and cultural activities are now more accessible to social groups thanks to a collaboration agreement between the Club and About culture. Officially decided in May, it came to fruition with the addition of the FC Barcelona museum at a reduced entrance price among the activities available. The activities are accessible via the website of the inclusive network, which brings together representatives and institutions from the world of culture.
As such, groups at risk of exclusion, disabled or social service institutions who work to make culture more accessible and wish to enjoy the cultural experience of Barça can make a reservation through a form on the Apopa Cultura website.
The Barça Museum is one of the most visited in Catalonia and all of Spain. It has international appeal for members, fans and tourists, and through this initiative the Club is ensuring that it is accessible to all. In this sense, the collaboration with the Propa Cultura program is part of FC Barcelona’s commitment so that everyone can enjoy a 100% Barça experience.
In addition, under the framework collaboration agreement, Apopa Cultura professionals have given training courses to all the staff of the Museum and the Barcelona Fan Services Office in order to better understand the realities and challenges faced by these groups, in order to offer them the best possible service. Apropa Cultura has also provided FC Barcelona with an online accessibility and diversity training route for all Club staff.
Apropa Cultura is an inclusive network that brings together cultural promoters, theatres, auditoriums, festivals and museums with social service institutions to make culture accessible people who, because of their personal situation or their state of health, find it difficult to participate in cultural activities. Since 2013, it has been extended to museums and cultural centers, and it is supported financially and through communication by the Government of Catalonia, the Barcelona City Council, the Provincial Deputation of Barcelona and the “La Caixa”. More than 130 theatres, auditoriums, festivals and museums from all over Catalonia are currently taking part.
Coinciding with the last La Liga game of the 2021/22 season at the Camp Nou, the deal was officially signed between the club and Apropa Cultura on May 22. The act involved Sonia Gainza, Program Director, and Clàudia Torner, Project Coordinator, who both joined President Joan Laporta in President Suñol’s box to share their satisfaction with the Club’s involvement in this project. They were also accompanied by Jordi Penas, director of the Club Museum, and Maite Laporta, head of the Diversity, Equality and Inclusion department of FC Barcelona.
In addition, on Monday September 26, the Propa Cultura initiative was recognized at the fifth edition of the “Fair Saturday” rewards, created with the aim of recognizing the initiatives of inspiring people and organizations around the world who have proven to have a social impact through art and culture. Specifically, it was a gala held at the Guggenheim Museum in Bilbao, and the institution was highlighted for its contribution to improving the lives of people in vulnerable situations through culture.